Purpose. Connection. Inspiration.
Inspiring every fitness & health journey with purpose.
We believe gym and fitness clubs play a meaningful role in every journey, so we've decided to reimagine the gym and fitness club experience.
Our mission is to modernise the fitness experience for club members and reimagining the economics for club operators.
Over 180 million people in more than 210,000 gym and fitness clubs are on their fitness and health journeys. Every journey is unique and starts from a place of aspiration. However, due to unmet experience expectations, over 50% of new member athletes and a further 30% of general member athletes end up quitting on their journeys.
FitFlo’s vision is to connect you to your flow state and inspire your journey towards living a purposeful, active, and healthy life.
We do this by curating thoughtful experiences deeply connected to the fitness club environment empowering every member to have personalised experiences designed to remove friction, achieve goals and inspire flow on their fitness journeys.